The process of presentation for marketing will usually look something like this;
Styling and / or furnishing (if applicable)
Photography
Copywriting
Marketing – Sent to online portals and leasing sign
Styling makes the property more presentable and appealing to potential tenants as correctly styled properties help to maximise space and increase the ambience.
Furnishing is usually involved for properties of a certain style and type that will appeal to renters most likely looking for properties that are fully furnished and ready to just live in.
Properties that best suit this arrangement are usually inner city apartments or homes in more prestigious suburbs.
Renters of these properties typically include;
Busy, young professionals who just need a place for a base
People looking to lease a place for 6 – 12 months (or possibly longer)
Renters who have come from interstate or overseas that are being put up in a home for an unknown or set period of time, usually by their employers
You should have a good indication for the type of tenant your property will attract or with the help of your agent, they should be able to advise you.
As for photography, using professionals really sets the scene and helps paint a better picture of the property for all potential tenants to see.
As you’re probably already aware, correct lighting and positioning makes all the difference when taking photos and this is usually best achieved by properly trained photographers.
By sacrificing professional photography, you’re missing out on so many more potential tenants you didn’t even know were interested in leasing your property.
(If potential tenants were looking at bad photos, they too probably didn’t know they were interested in your property!)
For not a lot of money, professional photography is a solid investment to make to ensure your property is presented in its best light to bring in more competition, resulting in a higher desirability and a lower likelihood of your property sitting on the market for longer than it needs to.
Copywriting is using written words that compliments the photography to help really sell the property to potential tenants.
Good copywriting highlights and displays the property’s unique style, benefits and features.
It tells a story as to what the tenants can expect and why it will suit their needs.
It should be constructed in a way that will attract the ideal tenants and repel tenants not suitable for the property.
A picture tells a thousand words but the right words help to sell a thousand pictures.
Last on the list is the marketing.
The combination of the styling and/or furnishing, photography and copywriting is then all put together to create an ad for online portals like realestate.com.au and domain.com.au
Tip – For a truly effective ad, the trick is for everything to blend seamlessly and harmoniously.
Once the draft is complete and ready, and depending on the property’s situation, you and the agent will agree on inspection times, current market pricing and when the property will go live to market.
Then, lastly, the property will go live to the market and the leasing sign will go up.
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This information is of a general nature only and does not take into account your objectives, financial situation or needs. We are not financial, legal or tax advisers. You should seek appropriate professional advice specific to you before acting on this information.
