The presentation is number two in the top three most important things when taking a property to market.
Some of the best money spent in marketing a property is in the styling and staging.
The role of styling and staging is to correctly set a property up for sale so that it’s positioned to be viewed by buyers in the best possible light.
Styling and staging helps to depersonalise and maximise space while also presenting a warm, homely and welcoming environment that also gives it that designer style feel, one that’s only really seen in online shoots and magazines.
Think of an unstyled property as like being in your pyjamas or casual clothes.
Basic styling as being dressed smart casually.
Moderate styling as being in a suit or dress.
And full styling as being in a tuxedo or ball gown.
See the difference?
When something is made to look like more of what it already is, a greater emphasis of importance and value is psychologically placed on it.
And this is where property presentation specialists come into play.
Specialists like property stylists and interior designers effectively mix art, creativity, atmosphere and psychology to maximise the property’s look, feel, vibe and energy.
The outcome?
More appeal = more interested buyers = better pricing.
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This information is of a general nature only and does not take into account your objectives, financial situation or needs. We are not financial, legal or tax advisers. You should seek appropriate professional advice specific to you before acting on this information.
