Good copywriting complements good photography and video.
A picture is worth a thousand words. The right words help to sell a thousand pictures.
As touched on earlier, photos show buyers your property while video introduces and reconnects buyers to your property.
What copywriting does is it helps to sell in words.
It’s what buyers move onto if the visuals have appealed to them and the property has their interest and attention.
Good copywriting highlights and brings the property’s unique style, benefits and features to the forefront.
Good copywriting is written and constructed in a way that speaks to, and attracts, the right buyers.
Good copywriting sells the property for what it is, what it’s not and what it could be.
In short, good copywriting helps create a story, tell a story, or joins in on the buyers’ story.
It’s the way that the story is written that matters most.
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This information is of a general nature only and does not take into account your objectives, financial situation or needs. We are not financial, legal or tax advisers. You should seek appropriate professional advice specific to you before acting on this information.
